Coursework Question and Idea's

Question;
Create a promotional package for the release of an music album which will include a music promo video together with a cover for its release onto a CD, and a magazine advertisment for the release of the album.

As a group, we have decided to break down the research into the 3 seperate parts which are the music video, magazine advertisment and a CD cover. I am researching the music video, Laura will be researching the magazine advert whereas my other colleuege will be researching CD covers.

Idea's;
From a few days into our project we have decided to work in the bassline/niche/funky house genre. I have researched on a few video's and like the use of layering. We like the upbeat and fast paced genre and think a video with special effects, layering and bright colours would suit the soundtrack.
Our target audience for this media is 18-24 as this soundtrack would be a clubbing song. It might contain explicit language which also relates back to the target audience.
We want the whole brief, including the music vid, magazaine ad and CD cover to have a post modern edge to it. We will create a post modern edge by the mix of genre's and special effects.

Research for the Music Video

Inspiration and ideas for my music video came fron artists such as Kanye West and Sidney Samson. Our group are working around music genres such as bassline and funky house. We are thinking of creating a video using parts of animation and building up layers in the video by using the software photoshop and premiere elements.
We have researched a few videos, (links below) in which we like certain idea's.

Sidney Samson-Riverside;
http://www.youtube.com/watch?v=Pde2j70eiC8

• In this video, we like the layering of images such as paint splats and lettering
• we also liked the idea of creating words out of human bodies shown throughout
• one minute into the music video, we like the frame movement and continuity of video into each frame.
• the patterns and bright colours also stand out and we would want to include these in our music video.

Kanye West ft T-Pain-The Good Life;
http://www.youtube.com/watch?v=FEKEjpTzB0Q

Most of Kanye West video's re animation which is why he's a big inspiration in our media coursework. We are including aspects of post-modernism in our music video and most of West's videos are postmodern with the use of animation.

• In 'The Good Life' video, we like the animated lyrics in the video in sync with the song.
• Like in the 'Riverside' video, we like the use of layering and want to go futher with that in our own work.
• The use of bright colours is also well used in this Kanye West video.

Cheryl Cole - Fight For This Love
http://www.youtube.com/watch?v=XMiy_UsrPDs

• This music video also contains layering of images and lyrics appearing.
• once again, like in 'Riverside' we like the use of paint splashes starting at 28seconds into the video
• finally we liked the idea of the moving background.

Most of these techniques are done using a green screen and animation software. Some of the layering can be done using photoshop and premiere elements which can be done in our college. These are our starting ideas and we will research more into video's from the bassline genre as we want an upbeat and fast paced song for our media coursework task.

Digital Technologies Skills Audit

I have many skills in digital technologies. I can use desk top publishing software such as publisher to create media. Within the software I can,

• create text boxes,
• change size of boxes,
• insert text,
• change font and style,
• layer objects and change order of objects,
• rotate objects

I can also use photoshop elements confidentally. Within this software I can,

• add/delete backgrounds,
• change opacity,
• layer images,
• add effects,
• blend images,
• download and add in different brushes

When it comes to use digital technologies such as camcorders and digital cameras I have relavant experience in using them. I can load a tape in a camcorder and set it up on a tripod. I can sue different settings aswell as zooming in and out of a shot. Within the video editing. I can capture cut and move footage.i can change time speed, add effects, remove sound and add on non diegetic sound to the visuals. I can do all these skills using a software called adobe premiere elements.