Coursework Question and Idea's

Question;
Create a promotional package for the release of an music album which will include a music promo video together with a cover for its release onto a CD, and a magazine advertisment for the release of the album.

As a group, we have decided to break down the research into the 3 seperate parts which are the music video, magazine advertisment and a CD cover. I am researching the music video, Laura will be researching the magazine advert whereas my other colleuege will be researching CD covers.

Idea's;
From a few days into our project we have decided to work in the bassline/niche/funky house genre. I have researched on a few video's and like the use of layering. We like the upbeat and fast paced genre and think a video with special effects, layering and bright colours would suit the soundtrack.
Our target audience for this media is 18-24 as this soundtrack would be a clubbing song. It might contain explicit language which also relates back to the target audience.
We want the whole brief, including the music vid, magazaine ad and CD cover to have a post modern edge to it. We will create a post modern edge by the mix of genre's and special effects.